Duracell Licenses Satya Intl For Automotive And Power Products In Asia and Africa

Duracell Inc., a global battery manufacturer, has signed a licensing agreement with Satya Intl, which will allow Satya Intl to manufacture and distribute several automotive and power products under the Duracell brand name.

Under this agreement Satya Intl’s focus will deliver an extensive range of lead acid, tubular, inverter, and ups batteries to consumers under the Duracell Brand. Alongside the battery range, Satya Intl will launch a series of automotive power accessories such as battery chargers/maintainers and jump starters, offering consumers a complete solution for maintaining and enhancing their vehicles.

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Satya Intl will manufacture, market and distribute the products under the Duracell brand in several Asian countries like Afghanistan, Australia, Bangladesh, Nepal, Pakistan and more. African countries such as Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon and more.

The new range of batteries and power accessories is set to be introduced in mid-February 2025. Distribution will begin in April 2025 through Satya Intl’s established channels across the licensed regions.

Rakesh Sharma – Managing Director at Satya Intl,said, "At Satya Intl, we are dedicated to providing innovative and high-quality products that meet the diverse needs of our global customers. Our licensing agreement with Duracell Inc., of USA marks a significant milestone in our journey to enhance the automotive & tubular batteries and automotive accessories market in Asia and Africa. We aim to bring unparalleled value, performance, and convenience to our customers. Notably, we have a strong presence in India, where the demand for high-quality automotive products and power accessories is rapidly growing.”

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