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Kia India Appoints Sunhack Park as CSO, Joonsu Cho as CBO
Kia India has announced key leadership changes with the appointment of Sunhack Park as Chief Sales Officer and Joonsu Cho as Chief Business Officer. The transition aims to streamline sales and business operations in India.
Keshav Rajput
Updated Oct 6, 2025, 04:36 PM IST
Kia India Appoints Sunhack Park as CSO, Joonsu Cho as CBO
Kia India has announced a change in its senior leadership team. Sunhack Park has been appointed as the company’s new Chief Sales Officer (CSO), while Joonsu Cho will take over as Chief Business Officer (CBO).
Sunhack Park to Oversee Sales Operations
In his new position, Park will be responsible for Kia India’s sales strategies, improving operational efficiency and expanding the company’s market presence. He brings 28 years of experience in the automotive sector, having previously worked with Kia in South Korea, the Middle East, Africa and India.
Sunhack Park, Chief Sales Officer, Kia India, said, “I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”
Joonsu Cho to Lead Business Strategy and Planning
As Chief Business Officer, Cho will manage business strategy, production planning, exports, and cross-functional coordination. He has more than three decades of global experience with Kia, having held leadership positions in Australia, the UK and Europe.
Strengthening Kia’s Leadership Structure
The leadership transition is part of Kia India’s plan to strengthen its management framework and align its operations with long-term business goals in the Indian market.
Joonsu Cho, Chief Business Officer, Kia India, said, “I am honored to assume the role of Chief Business Officer. Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.
In September 2025, Kia India dispatched 22,700 units reflecting a Month-on-Month growth of 15.8% when compared to 19,608 units sold in August 2025. South Korean Automaker year-to-date sales reached 206,582 units, up 7.2% compared to 192,690 units sold during the same period last year. Kia India also exported 2,606 units in September 2025.
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