Mahindra Crosses 41,000 Electric SUV Sales in India Within 10 Months

Mahindra & Mahindra has achieved significant milestones in electric vehicle sales, surpassing 41,000 electric SUVs in India since March 2025. In January 2026, the company reported a 25.3% rise in domestic passenger vehicle sales, totaling 63,510 units. Additionally, Mahindra opened bookings for new models, attracting nearly 94,000 orders within hours. The company plans to establish its largest integrated automobile and tractor manufacturing facility in Nagpur by 2028, investing Rs 15,000 crore and targeting annual production of over five lakh vehicles and one lakh tractors.

Mahindra crosses 41,000 electric SUV sales in India within 10 months

Mahindra & Mahindra said it has sold more than 41,000 electric SUVs in India within ten months of starting deliveries. The company shared the update during its analyst interaction, outlining volumes recorded between March 2025 and the end of January 2026.

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What features does the XEV 9S offer?

The XEV 9S is expected to feature a flat-floor design, dual-pod headlamps, and a three-screen digital dashboard layout. It will also have two battery options with varying ranges, making it Mahindra's first seven-seat electric SUV. This model is designed to provide a spacious and modern interior, reflecting the company's focus on innovative electric mobility.

How does the BE 6 compare to the XEV 9e?

The BE 6 and XEV 9e are both electric SUVs from Mahindra, but they cater to different segments. The BE 6 is designed as a more affordable entry-level model, while the XEV 9e is positioned higher with advanced features and specifications. The BE 6 starts at Rs 19.40 lakh, while the XEV 9e begins at Rs 22.40 lakh, reflecting their market positioning.

What is the expected range of the XEV 9S?

The XEV 9S is anticipated to offer impressive range options with two battery configurations: a 79 kWh pack that could deliver up to 656 km and a 59 kWh pack offering around 542 km. This range makes it competitive in the electric SUV market, catering to varying customer needs for distance travel.

What was the booking response for the XEV 9e and BE 6?

On their launch day, the XEV 9e and BE 6 received a remarkable 30,179 bookings, valued at approximately Rs 8,472 crore. The XEV 9e garnered 56% of the bookings, indicating a strong preference for this model among consumers. This response reflects the growing demand for electric SUVs in the Indian market.

What are the expected specifications of the XEV 9S?

The XEV 9S is projected to utilize an LFP battery pack from BYD, coupled with an electric motor generating around 282 bhp and 380 Nm of torque. These specifications are expected to ensure robust performance, making it a competitive option in the electric SUV segment with a focus on both power and efficiency.

The figure includes vehicles delivered across domestic markets since the beginning of dispatches. The presentation also noted that these vehicles have together covered more than 32 crore kilometres on the road since deliveries began.

January passenger vehicle sales

In January 2026, Mahindra recorded domestic passenger vehicle sales of 63,510 units reflecting a Year-on-Year growth of 25.3 percent when compared to 50,659 units sold in January 2025.

New bookings opened

During the month, Mahindra opened bookings for the XEV 9S and the XUV 7XO on January 14, 2026. The company said the two models together received 93,689 bookings within four hours of the window opening.

Recent Announcement

Recently, Mahindra Group announced that they are planning to set up its largest integrated automobile and tractor manufacturing facility in Nagpur, with production scheduled to begin in 2028. The project involves an investment commitment of Rs 15,000 crore over ten years and will span about 1,500 acres in the Vidarbha region, along with a 150-acre supplier park in Sambhajinagar. Once operational, the plant is expected to have an annual capacity of more than five lakh vehicles and one lakh tractors, making it the company’s largest integrated manufacturing base in India.
The facility will produce models across internal combustion and electric powertrains, including vehicles based on Mahindra Auto’s NU_IQ architecture, and will cater to domestic as well as export markets. Components from the supplier park will also serve existing factories at Chakan and Nashik. In addition, the company said it will acquire land in the Igatpuri-Nashik area to expand product and engine capacity and support its advanced technology operations, taking the total land acquisition across the state to more than 2,000 acres.
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