Maruti Suzuki Opens 200th Nexa Studio, Targets 600 Outlets in India by FY2031

Nexa outlets sell models like Ignis, Baleno, Fronx, Grand Vitara, XL6, Jimny, and Invicto. This premium channel was introduced to provide a superior car buying experience and caters to a growing segment of customers seeking premium vehicles. The Nexa lineup has been crucial in contributing to Maruti Suzuki's sales, especially in tier-II and tier-III markets.

Maruti Suzuki's service network has grown significantly, reaching over 5,640 service touchpoints across 2,818 cities. This includes various formats like Arena and Nexa workshops, enhancing customer convenience and service accessibility. The company aims to continuously expand this network to meet growing demand and ensure a hassle-free ownership experience for its customers.

The expansion of Nexa Studios into semi-urban areas reflects Maruti Suzuki's commitment to cater to aspirational customers who desire a premium car buying experience. This strategy aims to tap into a growing segment of consumers in these regions, ensuring that they have access to premium models and services without having to travel to urban centers.

Nexa plays a crucial role in Maruti Suzuki's electric vehicle (EV) strategy by exclusively retailing models like the e Vitara. As the demand for EVs grows, particularly in tier-II and tier-III cities, the Nexa network aims to enhance accessibility and promote the adoption of electric vehicles in these markets, contributing to Maruti's overall EV sales.

Nexa enhances customer experience by providing a premium, integrated facility that combines sales, service, and spare parts under one roof. This approach offers a standardized retail experience, lower investment for dealer partners, and a focus on customer comfort, making it a more appealing option compared to traditional dealerships that may not provide the same level of service or ambiance.