McLaren Unveils One-Off 750S ‘Project Viva’ Inspired by Las Vegas

McLaren Automotive has revealed Project Viva, a one-off 750S Spider developed by McLaren Special Operations (MSO). The car was unveiled ahead of the Las Vegas Grand Prix and reflects MSO’s approach to creating customised commissions.

Project Viva takes visual cues from Las Vegas, focusing on the city’s architecture, signage and music culture. Instead of the usual bright colours associated with the city, MSO uses monochrome linework to represent movement and the city’s skyline. The livery, named ‘Sketch in Motion’, includes hand-painted elements that reference various Las Vegas landmarks.

The car features MSO paints such as Muriwai White and a new colour called Vegas Nights. Vegas Nights is a deep black shade with subtle colour flecks meant to capture the look of Las Vegas at night. Each design element is applied by hand.

McLaren Formula 1 drivers Lando Norris and Oscar Piastri added small hand-drawn details to the car, including a mark recognising the team’s tenth Constructors’ Championship. Their contributions include short signature lines and sketches.

The McLaren 750S Project Viva will be on display at the McLaren Experience Centre inside the Wynn Las Vegas Hotel from 13–20 November. It forms part of the brand’s presence during the Las Vegas Grand Prix week.

Jonathan Simms, Director of McLaren Special Operations (MSO), said, “Project Viva captures what McLaren Special Operations is all about - pushing beyond convention to create something truly personal. It’s where craft meets character, and where any inspiration can become a story told through design. Every commission we create is a fusion of vision and skill, resulting in a car that authentically expresses the inspiration behind it. Whether born from brand storytelling or a client’s own passion, MSO exists to turn ideas into something unique and meaningful."