Nissan Great Britain Appoints James Taylor As New Managing Director

Taylor brings more than two decades of expertise across all aspects of automotive sales and marketing, including most recently in his role as managing director at Vauxhall Motors. He will report to Mayra González, divisional vice president for marketing and sales at Nissan Europe.

“These are very dynamic times for the automotive industry so now, more than ever, we need to be agile and responsive to business needs and customer demands. Nissan already makes two of the UK’s top-selling cars, has exciting new products on the way and is a brand with real momentum. I look forward to working with the Nissan team, its dealer partners, and other stakeholders to navigate current industry challenges and build the business for sustainable future success,” James Taylor, Managing Director, Nissan Great Britain, said.

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Taylor started his career with Vauxhall with roles in market analysis and sales operations. Following business and contract hire manager roles with parent company GM, he later took on director roles in fleet sales and marketing. There then followed a role with Stellantis as B2B director before he returned to Vauxhall as managing director.

Nissan’s ongoing electrified product offensive will be powered up with the launch of upgraded Qashqai e-Power technology and four new electric vehicles over the next two years, including the all-new Micra and Leaf in 2025, followed by the new Juke EV and a city car from FY2026. James succeeds Diana Torres as managing director and takes up his role from May 1, 2025.