Nitin Gadkari Launches Times Drive ‘Brake the Habit’ Road Safety Campaign
Nitin Gadkari, the Union Road Transport and Highways Minister, launched the ‘Brake the Habit’ national road safety campaign during the Snapdragon for India Auto Day 2025. The initiative, spearheaded by Times Drive, aims to promote responsible driving through public engagement and educational efforts, culminating in a major push during Road Safety Week in January 2026. The event also featured the unveiling of the road safety anthem ‘Parvaah’ by Shankar Mahadevan. Discussions highlighted the need for collaboration among government, industry, and media to enhance road safety.
Nitin Gadkari Launches Times Drive ‘Brake the Habit’ Road Safety Campaign
Union Road Transport and Highways Minister Nitin Gadkari launched a national road safety campaign called ‘Brake the Habit’ at Times Network present Snapdragon for India Auto Day 2025. The campaign, initiated by Times Drive, aims to create awareness about responsible driving and to encourage safer road behaviour through public engagement and educational activities.
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Road Safety Anthem Showcased
A road safety anthem titled ‘Parvaah’, sung by musician Shankar Mahadevan, was also unveiled at the event. The anthem is part of MoRTH's campaign to spread awareness about cautious driving through cultural and creative formats.
Focus on Behavioural Change
The ‘Brake the Habit’ initiative is designed as a long-term effort and will include storytelling, digital content, and on-ground activities. These will lead up to a large awareness push during Road Safety Week in January 2026. The campaign aims to influence driver behaviour and improve awareness of traffic laws and safety standards.
President and COO of Times Network
Times Network Announces Platform Updates
At the event the President and COO of Times Network, shared developments about Times Drive, the organisation’s auto-focused platform. The platform has expanded its services to include Times Drive AI, a digital assistant that helps users compare vehicles. Future features will include insurance options, resale information and post-sale support. Chadda also announced a new vehicle rating system that will use a structured evaluation process to improve transparency in assessing vehicle features.
Role of Industry Collaboration
The event brought together policymakers, automobile companies, and mobility experts to discuss the future of connected transport systems. Speakers underlined the importance of partnerships between the government, private sector, and media in improving road safety.
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