Skoda Auto Enters Saudi Arabia With the launch of Octavia, Kushaq, Karoq and Kodiaq

Skoda Auto has expanded its presence in the Middle East by starting operations in Saudi Arabia through a collaboration with SAMACO Motors. The move is part of the company’s ongoing international growth strategy.

The brand will introduce a mix of its hatchbacks, saloons and SUVs in the market. Initial offerings include the Octavia, Kushaq, Karoq and Kodiaq. The Superb hatchback and estate version will be added later. In 2026, Skoda also plans to launch the Slavia to meet demand for compact saloons in the country.

Skoda and SAMACO Motors will set up two showrooms in Jeddah and Al Khobar by the end of 2025. A larger outlet in Riyadh is scheduled to open in 2026. Each facility will operate under the distributor’s existing network, which already handles other Volkswagen Group brands.

Also Read: New Mahindra BE 6 Edition Launching Tomorrow: Here’s What to Expect

The company aims to serve young buyers and families in major Saudi cities. To support operations across the Middle East, Skoda has set up a regional office under Volkswagen Group Middle East. The region currently offers growth potential, with around 156 vehicles per 1,000 residents.

SAMACO Motors, part of the Al Nahla Group, will distribute the vehicles in Saudi Arabia. The distributor has been active in the country since 1978 and manages several Volkswagen Group brands, including Audi, Porsche, Volkswagen, Bentley and Lamborghini.

The move into Saudi Arabia follows Skoda’s recent steps in Oman, Qatar and the UAE. The company continues to focus on markets outside Europe, with India and Vietnam serving as important bases for its expansion in Asia, the Middle East, Australia and New Zealand.

Martin Jahn, Skoda Auto Board Member for Sales and Marketing ,said, “Skoda Auto’s entry into Saudi Arabia, the largest market in the Middle East, underscores our commitment to advancing our brand’s internationalisation. Already growing rapidly, annual car sales there are expected to reach one million vehicles by 2030. With our broad model portfolio, we aim to leverage these opportunities. We are joining forces with the Volkswagen Group’s sales organisation for the Middle East and our local partner SAMACO Motors – drawing on its expertise in the automotive market since 1978. At our showrooms, opening very soon, we will provide a fully digital customer experience featuring video walls, touch tables and car information stands.”