Skoda Auto Volkswagen India Gives Piyush Arora Additional Charge of Sales and Marketing
Skoda Auto Volkswagen India has announced a leadership change to enhance its operations in India. Jan Bures, currently overseeing Sales, Marketing, and Digital, will transition to a new role at Volkswagen AG in September 2026.
Skoda Auto Volkswagen India Gives Piyush Arora Additional Charge of Sales and Marketing
Skoda Auto Volkswagen India has announced a key leadership change as part of its efforts to strengthen its business operations in the country. Jan Bures, Executive Director for Sales, Marketing and Digital, will complete his India assignment and move to a new role at Volkswagen AG from September 2026. Following his departure, Managing Director and CEO Piyush Arora will take on the additional responsibility of leading the company's Sales and Marketing division.
Key Highlights:
- Skoda Auto Volkswagen India announces a leadership reshuffle
- Jan Bures to join Volkswagen AG in a new global role from September 2026
- MD & CEO Piyush Arora to take additional charge of Sales and Marketing
- Leadership change aims to strengthen business strategy and support future growth
The company said the new leadership structure is designed to improve coordination across teams, speed up decision-making, and support its long-term growth strategy in the Indian market.
Piyush Arora Takes Additional Charge
With Jan Bures moving to Volkswagen AG, Piyush Arora will oversee the Sales and Marketing function while continuing in his current role as Managing Director and CEO of Skoda Auto Volkswagen India.
According to the company, bringing sales and marketing under the CEO's direct leadership will help align business strategy more closely with market demands and improve overall operational efficiency. The move is also expected to support the company's future expansion plans in India.
Jan Bures Moves To Volkswagen AG
Jan Bures has led the Sales, Marketing and Digital division at Skoda Auto Volkswagen India, where he played an important role in strengthening the company's market presence and supporting its business growth.
The company thanked Bures for his contributions during his tenure in India and wished him success in his new assignment at Volkswagen AG, which he will take up from September 2026.
Skoda Auto Volkswagen India represents six brands in the country - Volkswagen, Skoda, Audi, Bentley, Lamborghini and Porsche. The automaker said it remains committed to expanding its presence in India through new product launches, a stronger dealer network and improved customer experience.
The latest leadership restructuring is expected to support these initiatives by streamlining decision-making and helping the company execute its long-term growth plans more effectively.
End Article
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