Yokohama India Introduces No-Cost EMI Program For Premium Tyres

Yokohama India announced the launch of its ‘Easy Drive’ No-Cost EMI Program, aimed at providing financial flexibility for customers looking to upgrade to premium tyres in partnership with Bajaj Finance . The initiative follows the company’s recent expansion into manufacturing 20 inch tyres in India.

This initiative will allow buyers to purchase 17 inch and above tyres with a six-month no-cost EMI option. Monthly payments begin at Rs 1,807. The scheme is available at Yokohama Club Network stores and select retail partners across the country.

Gaurav Mahajan, Head of Marketing at Yokohama India, said, “The premiumization of India’s passenger car market is reshaping tyre preferences. Over a quarter of new vehicles now come equipped with 17-inch and above tyres, making larger, high-performance tyres essential for better handling, comfort, and safety. By making premium tyres more accessible, we take another step forward in reinforcing our position as a brand that helps consumers get more from their motoring lifestyle”.

Customers opting for the EMI facility can purchase tyres from the ADVAN, Geolandar and BluEarth series. These tyres cater to SUVs and premium passenger vehicles.

Yokohama India Pvt. Ltd. operates as a subsidiary of The Yokohama Rubber Co., Ltd., Japan, which has a long history in tyre manufacturing. The company focuses on providing tyre solutions for various driving conditions.