LEXUS

Lexus offers 7 models in India: 2 Sedans, 3 SUVs, 1 MUV, and 1 Coupe. They have 2 upcoming launches. Prices start at ₹63.10 lakh for the ES and go up to ₹2.84 crore for the LX. The newest model is the NX. The current lineup includes the ES, LC 500h, LM, LS, LX, NX, and RX. In 1983, Toyota initiated the F1 project, which led to the creation of the Lexus LS 400, aiming to challenge the world's best luxury vehicles. The success of the project inspired Toyota to establish Lexus as a separate luxury division, following the example set by Acura, Infiniti, and other luxury brands.