Lamborghini Inaugurates Its First Showroom In San Antonio

Italian sports car and SUV manufacturer Lamborghini has shared that the company has opened its first showroom in San Antonio, Texas, USA. This new sales facility is located at 27605 I-10, Boerne, Texas. This facility will serve as an outlet for latest models from the automaker, including the Huracan successor, the Temerario. The showroom also offers customers the opportunity to customize vehicles in a dedicated space.

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The Lamborghini San Antonio showroom is Lamborghini's fourth retail location in Texas and the 50th in the Americas. The opening event was attended by key executives from the company, including Chairman and CEO Stephan Winkelmann, Chief Marketing and Sales Officer Federico Foschini, and Automobili Lamborghini America CEO Andrea Baldi.

At the inauguration event people in attendance were able to view the new Lamborghini Temerario. This Huracan successor is a hybrid V8 twin-turbocharged sports car. Other models on display included the new flagship supercar the Revuelto,a 6.5 L V12 engine and the Urus SE, an iconic SUV with a twin-turbocharged 4.0 L V8 powered hybrid SUV with a 25-kWh lithium-ion battery.

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Commenting on the occasion, Stephan Winkelmann said, “As a top market for the company, Texas is an ideal location to showcase the successor to the iconic Huracán – the best-selling super sports car in the history of the company – for the first time following our global debut during Monterey Car Week earlier this month. With the addition of Lamborghini San Antonio, we are poised to better address our customers’ sales and service needs in Texas, while also supporting the growing market in Texas for sports cars and luxury SUVs”.

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The information shared by the company states that the opening of this new showroom in the San Antonio region aligns with Lamborghini's global sales growth strategy. The company delivered 5,558 units in the first half of 2024 marking a 4.1 percent increase from the previous year. The United States remains the company's largest market, accounting for 1,637 units sold in this period. This expansion also follows Lamborghini's plan to electrify its lineup, which now includes the hybrid Temerario, Revuelto, and Urus SE models.