Eicher And Magenta Mobility Begin Deployment Of Pro X Electric Trucks For Green Logistics

Eicher Trucks and Buses, a business unit of VE Commercial Vehicles begin supplies of the Eicher Pro X small truck to Magenta Mobility. As per phased plan for initial order of 100 units.

The trucks will be rolled out in phases across Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. The vehicles, featuring a 1.7-tonne payload capacity, will be integrated into Magenta Mobility's operations to support its logistics network.

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The Pro X series, showcased at the Bharat Mobility Global Expo 2025, marks Eicher’s entry into the 2-3.5-tonne vehicle segment. It has been developed in collaboration with key players in sectors such as e-commerce, FMCG, and parcel services. The trucks are designed for urban and near-urban transportation and come with a small turning radius for improved maneuverability.

Eicher's fleet management system provides 24/7 vehicle monitoring, remote diagnostics, and software updates via telematics. The company also offers support through its network of 1,000+ touchpoints, 470+ service centers, and 7,000+ parts outlets.

Currently, Magenta Mobility operates a fleet of over 2,600 electric vehicles in more than 18 cities.

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S S Gill, Chief Commercial Officer VE Commercial Vehicles, said, "Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions The Eicher Pro X range is designed to meet the growing demand for high performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors and aligns with Magenta Mobility’s focus on decarbonizing last mile mobility"