Eicher Inaugrates First Pro X Small Truck Dealership In Mumbai

Eicher Trucks and Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), inaugurated its first exclusive dealership for the newly launched Eicher Pro X electric range. This AV Motors’ dealership facility located in Bhindarpada-Thane is equipped with interactive digital displays while the dealership ensures customers receive insights into the Pro X range. Strategically located in Bhindarpada-Thane, the dealership is positioned to serve logistics hubs, industrial areas, and business districts in Mumbai.

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“The inauguration of the first Eicher Pro X dealership with AV Motors is not just the unveiling of a new facility, but a testament to our commitment to shaping the future of last mile logistics. This dealership represents the intersection of technology and trust, offering our customers an enhanced experience, backed by best-in-class Eicher Pro X small trucks,” SS Gill, chief commercial officer, VECV, said.

The company has designed a digital dealership, integrating advanced digital tools, including a customisation zone, where customers can choose from multiple cargo body designs, load decks, fuel variants, and colour options.

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The dealership is directly linked to Eicher’s Uptime Centre, ensuring maximum vehicle availability and operational efficiency. Additionally, the dealership is equipped with dedicated EV charging infrastructure (fast and slow chargers) and EV-specific service bays, supporting the growing demand for electric small trucks. Eicher has also partnered with leading Charging Point Operators (CPOs) to provide access to more than 14,000 EV charging stations across India.

Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, said, "The launch of the Eicher Pro X range marks a significant milestone in our journey towards shaping the future of logistics with next-gen, sustainable solutions. The inauguration of the Eicher Pro X exclusive dealership reaffirms our commitment to delivering innovative products and a superior retail and service experience."