Jaguar Reboots With A New Brand Identity Ahead Of Its Electric Car Reveal On December 2nd

Tata Motors owned British automaker Jaguar has today announced its new brand identity. Sharing this update the company revealed its new logos and identity ahead of the unveiling of its all new electric GT car concept on December 2nd 2024.

Jaguar has let go of its big cat face emblem and has revealed its new emblems with Jagar spelled out in uppercase and lowercase - ‘JaGUar’. The company is referring to its new alpha emblem as ‘Device Mark’.

The company has also revealed two more emblems, one with two Js in Yin Yang sort of arrangement. The company is referring to its new alpha emblem as Strikethrough’. While the other has a prancing big cat on horizontal slats. The company is referring to its new alpha emblem as ‘Makers Mark’ with the Jaguar ‘leaper’.

Professor Gerry McGovern OBE, Chief Creative Officer said, ““Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’. Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless”.

The company also revealed ‘Exuberant Colours’ under the new brand identity. The company’s new colour palette will consist of new shades of yellow, red and blue.

“This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community,” he added.

Revealing its new brand identity Jaguar shared that it will be introducing its new concept car on December 2nd 8:00 pm UST at the Miami Art Week in the US. This new concept car will be the first product of the company to debut under the new brand identity. Jaguar’s new electric GT car has been spotted testing online on several occasions and we expect the same electric GT car or its iteration to be showcased at the event.