Lohia Auto Transforms Into Zuperia Auto, Introduces ‘Youdha’ While Retaining ‘Lohia’
ZAPL, the parent company of Lohia Auto, has introduced Youdha, a new electric vehicle brand targeting the mass market. The shift aims to separate Lohia Auto as a premium segment player while Youdha focuses on broader accessibility. The transition reflects a strategic expansion in India’s EV sector.
ZAPL Rebrands Lohia Auto As Youdha, Aiming For Mass-Market EV Segment
ZAPL parent company of Lohia Auto, has announced a rebranding move with the introduction of Youdha, a new electric vehicle brand focused on the mass market. Youdha’s initial product portfolio will feature L5 electric vehicles, including models like the E5 Passenger and E5 Cargo.
The E5 Passenger is tailored for urban and semi-urban commuting, emphasising space and efficiency, while the E5 Cargo offers a reliable and durable solution for last-mile logistics. Lohia Auto will continue operating in the premium EV segment, while Youdha is positioned for broader consumer reach.
Ayush Lohia, Director of Zuperia Auto Pvt. Ltd. (ZAPL), said, “Lohia Auto has always been about innovation and empowerment. With Youdha, we are scaling this mission to reach a much wider audience. Our vision is not just to sell EVs but to build a brand that embodies ambition, dignity, and success. Youdha is more than just a vehicle—it is a trusted partner for those striving for a better tomorrow.”
Lohia Auto has been present in India’s electric vehicle sector for over 16 years, With manufacturing capacity of over 100,000 vehicles annually and a dealership network of more than 120. It has focused on providing EV solutions for businesses and individuals seeking transportation options.
The name “Youdha” is derived from the Sanskrit word for warrior, referring to the determination of EV users across India. The new brand aims to provide electric mobility solutions for more consumers while maintaining a separate identity from Lohia Auto.
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