Audi India Introduces ‘My Auras’ in-car Personalisation Platform

Audi India has introduced a new in-car feature called My Auras, aimed at offering a personalised driving environment through software-led controls. My Auras is accessible through MyAudi Connect and is also integrated into the infotainment systems of supported Audi vehicles sold in India.

The My Auras platform allows users to activate preset driving themes using a single command. Each theme adjusts multiple vehicle settings at the same time, including:

Music playlists are synced through Apple Music, with selections aligned to the chosen driving theme.

The system links seat massage, ventilation, heating and cooling to user-selected modes. Airflow and temperature settings adjust automatically based on driver preferences stored in the system.

My Auras is part of the broader MyAudi Connect ecosystem, which also provides access to:

The app also supports special occasion settings such as festive themes and an automated birthday mode.

The feature is available across multiple models in Audi India’s lineup, including:

My Auras is supported on Audi vehicles manufactured from MY24 onwards. The service is designed for iOS users and requires compatible iPhone models and supported iOS versions. Access is available either through the mobile app or directly via the vehicle’s infotainment system.

Balbir Singh Dhillon, Brand Director, Audi India, said, “At Audi India, Vorsprung Durch Technik - is about creating unique experiences that adapt to our customers' lives. In line with our customer-centric strategy, we are introducing the My Auras feature on the myAudi Connect app. The My Auras app is a perfect representation of this ethos. Today’s users expect experiences that adapt to them and the My Auras app delivers hyper-personalized moods, ensuring that every drive feels intentional, whether it’s calming, energizing, festive, or celebratory.”