Brake the Habit: Tripling Ends in Trouble

Helmets are crucial for enhancing safety while riding two-wheelers. Proper helmet use can reduce the risk of death by over six times and brain injuries by up to 74%. In 2019, non-helmeted riding resulted in 44,666 fatalities, with two-thirds being drivers. Wearing a helmet significantly lowers the chances of severe injuries during accidents, turning potentially fatal situations into survivable ones.

The Indian government has initiated a campaign to curb the sale of substandard helmets, ensuring all helmets sold are ISI certified. This move aims to reduce road accidents and fatalities involving two-wheelers. Additionally, authorities are cracking down on vendors selling non-compliant helmets, enforcing strict quality control to enhance rider safety.

The 'Brake the Habit' campaign focuses on raising awareness about responsible driving through public engagement and educational activities. It includes storytelling, digital content, and on-ground initiatives to improve knowledge of traffic laws and safety standards. The campaign aims to create a long-term cultural shift towards safer driving practices among all road users.

Union Minister Nitin Gadkari has proposed that two-wheeler manufacturers provide helmets at discounted prices or even for free with each motorcycle sold. This initiative aims to ensure that every rider has access to quality helmets, which is critical for reducing fatalities in road accidents. It emphasizes the need for manufacturers to play a role in enhancing road safety.

Companies like Honda Motorcycle and Scooter India (HMSI) are actively conducting road safety awareness campaigns in schools and colleges. These campaigns include safety riding theory sessions, helmet awareness, and practical training. HMSI aims to instill a culture of safety among young riders, empowering them to advocate for responsible road use and reduce accidents.