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Maruti Suzuki Plans Loyalty Bonus for Customers Upgrading to Higher Models: Partho Banerjee
Maruti Suzuki India is planning a loyalty bonus program for customers who own specific models like the Brezza, Fronx, or S-Cross and wish to upgrade to higher models such as the Grand Vitara, Invicto, or Victoris. While details of the scheme, including the bonus amount and eligibility, are still under review, the incentive will only apply to customers who exchange their existing vehicles. This initiative is part of the company's strategy to enhance customer retention and encourage brand loyalty among existing owners.
Keshav Rajput
Updated Feb 5, 2026, 01:30 PM IST
Maruti Suzuki Plans Loyalty Bonus for Customers Upgrading to Higher Models: Partho Banerjee
Maruti Suzuki India has proposed a loyalty bonus scheme aimed at customers who currently own models such as the Brezza, Fronx or S-Cross and plan to upgrade to higher models like the Grand Vitara, Invicto or Victoris.
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Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “So, anyone who has a Brezza, Fronx, or S-Cross, who choose to upgrade to the Grand Vitara, Invicto, or Victoris, will be offered a loyalty bonus. This incentive will be applicable when they replace their existing vehicle and upgrade to a new one,” Banerjee said.
Scheme Yet to Be Finalised
According to the company, the loyalty bonus scheme is currently at the proposal stage and is being reviewed internally. Final details such as the value of the incentive, eligibility period, and dealer-level execution are yet to be confirmed. Maruti Suzuki has not announced a formal launch timeline for the scheme.
Eligibility Linked to Vehicle Exchange
The loyalty bonus will be applicable only to customers who exchange their existing vehicle while purchasing the new model. Customers opting to retain their current vehicle and buy an additional car will not qualify for the incentive.
Internal Strategy Focus
Company officials indicated that the proposed scheme forms part of Maruti Suzuki’s internal customer retention strategy. The focus is on enabling existing customers to move within the brand’s product range as they upgrade to larger or higher-segment vehicles.
In January 2026 Maruti Suzuki sold 1,74,529 units in the domestic market reflecting a Year-on-Year growth of 0.52 percent when compared to 1,73,599 units sold in January 2025.
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