Maruti Suzuki Plans Loyalty Bonus for Customers Upgrading to Higher Models: Partho Banerjee

Maruti Suzuki is currently offering significant discounts on various NEXA models, including up to Rs 2 lakh on premium vehicles like the Grand Vitara and Invicto. These discounts vary by model and include cash benefits and exchange bonuses, making it an attractive time for customers to upgrade their vehicles. For example, the Invicto has a cumulative offer of Rs 2.15 lakh.

The Grand Vitara offers varying discounts based on its variants, with cash discounts ranging from Rs 60,000 to Rs 1.15 lakh, plus exchange bonuses. In contrast, other models like the Jimny and Fronx also have attractive offers but may not reach the same discount levels as the Grand Vitara, especially the hybrid variants. This positions the Grand Vitara as a key model for those considering upgrades.

The Maruti Suzuki Invicto is powered by a 2.0L petrol strong hybrid engine that produces 112 bhp and 206 Nm of torque. It is paired with an automatic transmission, making it a powerful option within the MPV segment. This engine setup is designed for efficiency while providing adequate performance for family travel.

The Maruti Suzuki Fronx offers two engine options: a 1.2L naturally aspirated engine and a 1.0L turbocharged engine, while the Grand Vitara features a 1.5L petrol engine and a strong hybrid variant. Additionally, the Fronx is positioned as a crossover, appealing to a younger audience, whereas the Grand Vitara is a compact SUV, focusing on family-oriented features and space.

Yes, the loyalty bonus scheme may include scrappage benefits, particularly for models like the Invicto, which offers a scrappage benefit of up to Rs 1.15 lakh. This incentive is designed to encourage customers to trade in their old vehicles, thus facilitating an upgrade to newer models within the Maruti Suzuki lineup.