Porsche India Launches Assured Buy-Back Programme with up to 70 Percent guaranteed value after 3 years

Key Highlights:

The programme is available to private buyers of eligible Porsche models, including the Cayenne, Macan Electric and Taycan. Customers opting for the scheme will have a pre-determined future value fixed at the time of purchase, helping them plan their next vehicle upgrade with greater financial certainty.

The Assured Buy-Back Value Product covers the difference between the agreed buy-back value and the actual resale value realised at the time of sale, subject to the programme's terms and conditions. The coverage remains valid for 36 months from the vehicle's sale invoice date.

Luxury carmakers are increasingly shifting their focus beyond vehicle sales to strengthen customer retention through ownership services.

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"The introduction of the Assured Buy-Back Program provides our customers with greater peace of mind while offering the flexibility to continue their journey with the Porsche brand. As we continue to enhance the ownership experience, this initiative reflects our commitment to delivering solutions that support our customers during their ownership journey," Ashutosh Dixit, Head of Porsche India, said.

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The new programme adds to Porsche India's portfolio of customer-centric ownership solutions, as the German luxury carmaker looks to enhance the ownership experience beyond the initial purchase and strengthen long-term customer loyalty in the country.