Triumph to Launch 29 New and Updated Motorcycles Globally Over the Next Six Months

Triumph Motorcycles has announced that it will launch 29 new and updated models within the next six months globally. The rollout will begin with the “True Originals Never Settle” campaign on October 21, 2025, followed by another reveal under the “Made to Upstage” campaign on October 28, 2025.

The announcement comes after the company reported sales of 141,683 motorcycles worldwide in its 2024–25 financial year, a 136% increase since 2019. Triumph currently operates through a network of 950 dealers in 68 countries.

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The brand’s upcoming launches will include both new models and updated versions of existing ones. Seven of these have already been introduced, including the TXP electric motorcycle range and the TF 450-X off-road bike. The TXP series marks Triumph’s entry into the youth-focused electric segment, featuring four models developed in collaboration with OSET.

Triumph’s off-road range will also expand following a strong debut season in motocross and enduro racing, where models like the TF 250-X and TF 450-E achieved competitive results in international and national championships.

Triumph will introduce a new “Reserve My Triumph” feature for UK customers, allowing online configuration and reservations with local dealership support. This service will expand to Europe and other major markets by spring 2026.

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Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, commented: “The momentum we’ve achieved over recent years is extraordinary. Our record sales, expansion into new segments, and the number of upcoming product launches all reflect the quiet optimism we feel about the future. While the market remains challenging for many, Triumph’s focus is clear. We are committed to delivering a range of motorcycles that are exciting, innovative, and built to the highest quality standards, for our customers around the world.”

Dealerships across Triumph’s global network will also host a series of preview events over the coming months, giving customers early access to the new lineup.

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