Audi Introduces First Model Under New Brand, The All-Electric E5 Sportback

The new brand, written in capital letters as AUDI and separate from the four-ring logo, has been created to address specific market demands in China. Developed in collaboration with SAIC, the brand represents a separate product line built on a new Advanced Digitized Platform (ADP). Audi and SAIC engineers from both China and Germany contributed to the development, which was completed 30% faster than usual timelines.

The Audi E5 Sportback is a four-door fastback with four powertrain options, which include rear-wheel and all-wheel-drive versions, offering power outputs of 295 bhp, 402 bhp, 570 bhp and 777 bhp. The company claims that the top variant can accelerate from 0 to 100 kmph in 3.4 seconds. Battery capacity reaches up to 100 kWh, with a maximum claimed range of 770 kilometers. An 800-volt system enables fast charging of up to 370 kilometers of range in 10 minutes.

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Audi E5 Sportback is built on the ADP, the vehicle includes zonal electronic architecture and supports over-the-air software updates. The platform integrates local supply chain capabilities and will support future models in China.

The Audi E5 Sportback features elements tailored for Chinese customers. These include design cues based on local preferences, such as redesigned lighting systems and a new front grille style called the AUDI Light Frame. The vehicle integrates all exterior functional components—such as sensors and lights—into a unified black loop design.

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On the inside of the Audi E5 Sportback, the cabin features a 27-inch 4K screen that spans the dashboard and integrates digital exterior mirrors. The system runs on the Snapdragon 8295 chipset, with AI features, facial recognition and wireless charging. A digital assistant powered by AI supports voice and touch controls, with localized services and app integration.

In terms of safety, the Audi E5 Sportback includes 29 perception sensors, including a 100-line LiDAR, multiple radars, ultrasonic sensors and cameras. These support urban driving features tailored for local traffic, including recognition of scooters, three-wheelers and pedestrians. Parking assistance includes memory-based cross-floor navigation and adaptive cruise features are designed for Chinese road conditions.

The Audi E5 Sportback is the first of three models planned under the AUDI brand. Two more electric vehicles will be introduced in 2026 and 2027 as part of Audi's broader electric vehicle roadmap for China.