Freelander SUV To Return, Each Brand To Have An EV Before 2030: JLR

During its FY26 Q2 financial results briefing, JLR stated that development work on the next-generation Freelander is underway. The model will be introduced first in the Chinese market, with a brand reveal and show car showcase scheduled in the coming months.

The upcoming Freelander will serve as an entry point into JLR’s new-generation electrified portfolio. While details on specifications remain under wraps, the company indicated that the SUV will follow its updated design and electrification direction as part of a wider plan for future global products.

JLR reiterated its commitment to the Reimagine programme, under which Jaguar, Land Rover, Range Rover and Defender will each gain a fully electric model before the end of the decade. Jaguar is progressing toward a pure-electric portfolio and has already built more than 150 prototypes of its next electric model for ongoing testing.

The Range Rover EV is nearing its debut as well. JLR added that hybrid and internal-combustion models will continue through the transition period to cater to varied market requirements and charging infrastructure readiness across regions.

Adrian Mardell, Chief Executive Officer, JLR, said, “JLR is a great business with strong global brands, a talented workforce and a loyal customer base. We are now set to deliver the outcome of an extraordinary period of British design and engineering, with the arrival of the Range Rover Electric and the new electric Jaguar - cars which will be unrivalled in their performance, design and capability. While we are mindful of the economic, geopolitical and policy challenges that our industry faces, we are resilient and well placed to make strong progress".