Maruti Suzuki Victoris Aurum Edition Launched in India: What's New?

The Aurum Edition is exclusively available for the Victoris Strong Hybrid variant. Customers can opt for this styling and accessory package for an additional cost of Rs 22,990, which is priced separately from the base vehicle. The manufacturer has enlisted actor Shahid Kapoor to lead the promotional campaign for this special edition, which aims to offer a distinct aesthetic appeal during the festive season.

Maruti Suzuki Victoris Aurum Edition: What's New?

The name Aurum, derived from the Latin word for gold, informs the visual theme of the new edition. The exterior is distinguished by copper-coloured accents applied to the front, side, and rear skid plates, as well as the wheel arches. These copper highlights are paired with a suite of chrome accessories, including additions to the front grille, fenders, bumpers, body-side mouldings, and door visors.

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Beyond the exterior styling, the package includes functional interior upgrades aimed at cabin protection. These additions consist of all-weather 3D floor mats, a 3D boot mat, and a rear trunk sill guard. It is important to note that the Aurum Edition is strictly a cosmetic and accessory-focused offering; Maruti Suzuki has confirmed that there are no mechanical or powertrain updates included in this package.

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Maruti Suzuki Victoris Aurum Edition: Sales

The launch of the Aurum Edition follows a strong first year for the Victoris. Between September 2025 and September 2026, the SUV recorded cumulative sales of 147,602 units. When factoring in sales data for October 2026, the model officially crossed the 1.5 lakh unit milestone. During the January to September 2026 period, the vehicle maintained consistent momentum, registering 111,335 units with a monthly average of 12,371 units.