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New BMW iX3 Electric SUV to be Showcased at CES 2026
BMW Group will unveil the new iX3 at CES 2026 in Las Vegas, marking its first production model based on the Neue Klasse platform. This event will highlight advancements in vehicle technology, particularly in interface systems and software integration. A key feature will be the 'Panoramic iDrive' system, enhanced by the 'Intelligent Personal Assistant' for voice interaction. BMW's collaboration with Amazon introduces Alexa+ for context-based commands. The iX3 signals BMW's shift towards electrification and digital systems, influencing around 40 models by 2027.
Atul Bandhu
Updated Dec 19, 2025, 05:21 PM IST
New BMW iX3 Electric SUV to be Showcased at CES 2026
Photo : TIMES DRIVE
BMW Group has confirmed that the new BMW iX3 will be showcased at the Consumer Electronics Show (CES) 2026 in Las Vegas. The iX3 will be the first production model based on BMW’s Neue Klasse platform and will be used to present the company’s next phase of vehicle technology and digital systems.
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BMW iX3 at BMW Booth
The BMW iX3 will be displayed at the BMW booth located in the Silver Lot, in front of the South Hall at the Las Vegas Convention Center. BMW will use CES 2026 to demonstrate how the Neue Klasse approach is being applied to a production vehicle, with focus on interface systems and software integration.
Panoramic iDrive and Voice Assistant
The information shared by the automaker highlights that one of the main features on display will be the company’s ‘Panoramic iDrive’ system which is paired with their ‘Intelligent Personal Assistant’. This system supports voice-based interaction and is designed to respond to conversational inputs rather than fixed commands.
Sharing these details BMW has also announced its collaboration with Amazon to integrate Alexa+ technology into its vehicles. With this, BMW becomes the first automaker to introduce Alexa+ in a production car.
BMW has stated that this system allows context-based voice interaction while reducing the need for manual inputs. The same technology can also be experienced at Amazon’s Devices & Services Exhibit at the Venetian Hotel, Ballrooms G-J.
Neue Klasse Rollout Plan
BMW has positioned the new iX3 as an important step in its transition towards electrification and digital vehicle systems. The model marks the start of the Neue Klasse product phase, which will influence future BMW models.
According to BMW, technologies introduced with the Neue Klasse will be adopted across around 40 new models and model updates by 2027.
From Concept to Production
BMW’s recent CES showcases have focused on previewing its future vehicle direction. The BMW i Vision Dee concept at CES 2023 presented the company’s approach to conversational AI. At CES 2025, BMW revealed the Panoramic iDrive display concept. With the BMW iX3 scheduled to appear at CES 2026, BMW is set to present these technologies in a production-ready form.
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