River Opens First Store In Coimbatore, Expands In Tamil Nadu

Bengaluru-based electric scooter manufacturer, River, has launched its second Tamil Nadu store in Coimbatore. The River Store is conceived and designed to provide customers a first-hand view into all River offerings including the Indie, accessories and merchandise. The Indie is available for immediate sale at the new River Store Ramanathapuram, priced at Rs 1,42,999 (ex-showroom, Coimbatore).

River entered Tamil Nadu in 2024 with the launch of their Chennai store. Following Coimbatore, the company plans to open stores in Vellore, Erode and Tiruppur, marking expansion across the state. River currently operates in nine outlets across Bengaluru, Hyderabad, Chennai, Hubli, Visakhapatnam and Kochi. The company intends to expand its footprint to Mysore, Belgaum, Tirupati, Ahmedabad, Pune, Nagpur and Delhi in the next few months.

The River Store Ramanathapuram has been designed to showcase the brand’s aesthetics that incorporate flow lines, pebbles and other organic shapes that evoke the essence of rivers. At the core of the store’s aesthetics are carefully designed habitats. The first habitat depicts how Indie blends into daily life. The second habitat portrays Indie in Coimbatore’s local cityscape with layered illustrations.

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Speaking about the store launch, Aravind Mani, co-founder and CEO, River, said, “After the success of our flagship store in Chennai, we’re excited to expand across Tamil Nadu. It’s a special market for us. Our goal is to establish River Indie as a distinctive vehicle in the region, offering both style and convenience together. Our plan going forward is to open 25 River Stores across India by March 2025.”