'Motorcycle Customers Are Stubborn Customers': Oben Electric Said At HPCL Presents Times Drive Auto Summit & Awards 2025

Madhumita Agarwal, CEO of Oben Electric, described motorcycle buyers as "stubborn," highlighting the emotional and practical attachment they have to their vehicles. She emphasized that for many, motorcycles are transport and essential for livelihoods and social status, making the shift to EVs a proposition.

Also Read: HPCL Presents Times Drive Auto Summit And Awards 2025: Transforming The Upskilling Industry

The panel, which included representatives from Revolt Motors, Simple Energy, and the Federation of Automobile Dealers Associations (FADA), examined the current state of EV adoption. Saharsh Damani of FADA reported that EV penetration in the two-wheeler sector has increased from 2% in 2023 to 6% in 2024. However, growth remains slow. He noted a cautious approach from established manufacturers, contrasted with the market entry of EV companies.

Regional variations in consumer needs were addressed by Shreshth Mishra of Simple Energy. He pointed out differing average riding speeds between congested and less crowded cities. The demographic of EV buyers is broadening, including those over 45. Mishra stressed the importance of manufacturers focusing on products that cater to the majority's needs, rather than pursuing customization.

Also Read: ORIX India Gets Rs 300 Crore Equity Infusion From ORIX Corporation For Expansion

Reliability concerns were raised by Sandeep Kumar Roperia of Revolt Motors. He acknowledged consumer skepticism regarding EV durability and performance. He argued that technology adoption is crucial for building consumer trust and improving vehicle performance. The panel acknowledged the need for brands to build trust and address consumer concerns to accelerate EV adoption in the two-wheeler market.

The discussion highlighted the need for manufacturers to understand consumer behavior and address concerns regarding the transition to electric vehicles. The emotional connection to motorcycles creates a barrier for the switch to electric. The panel noted the slow growth of EV adoption, despite government incentives. The market shows a contrast between established manufacturers and new companies. The regional variances of consumer needs must be addressed. The expansion of the demographic of EV buyers is a point of importance. The question of reliability of EVs remains.